Our Approach
What is a “documentary-style” film?
We’ve developed our unique “documentary-style” over more than a decade of work in the industry, lots of trial and error, and a whole bunch of refining who we are, what we’re good at, and what we like to do. In a nutshell, our documentary-style approach means that all our films are: personal, people-focused, and story-driven.
Personal
We specialize in telling personal stories. Every film we make tells a unique story that connects on an emotional level. Whether it’s a landing-page video or a wedding film, we want to get to the heart of that story. In doing this, we prioritize a non-scripted, fly-on-the-wall approach where we seek to capture meaningful, natural, candid moments.
People-Focused
An imperfect shot of an amazing moment between two people is better than an amazing shot of a spoon. We choose people over things, always. We want to tell human stories; that means we aren't a great fit for product explainer videos or decoration-focused wedding films. We’re always looking for genuine moments between awesome people.
Story-Driven
We take a narrative approach in our filmmaking, taking the viewers on a journey that keeps them engaged from start to finish. To tell your story, we set up a meeting before a shoot, we work together to figure out your story, and then we bring together the right elements to tell your story well. We want to create a narrative that makes you want to watch this film again and again.
What’s our filming style?
In keeping with our documentary-style approach, we keep our footprint at any shoot as small as we can. We’ve carefully curated our gear to be as mobile and low profile as possible so that we’re always ready to film on the fly. Whether you’re getting married at the top of a mountain or you’re shooting a brand film in the depths of the forest, we can get there easily and quickly.
We want to make sure everyone feels comfortable on camera - part of that comes in our pre-production process (where we get to know you before filming), but the other part of that comes from being inconspicuous and low pressure while filming. The more comfortable you feel, the more comfortable you’ll look on camera, and the better an experience you’ll have.
Our clients are not professional actors or models - they’re real people doing real things. It’s our job to capture that reality and present it back through film. We work hard to get to know the story we’re telling before the cameras come out. Whether it’s a wedding film or a small business feature, we want our viewers to feel the honest, candid, raw emotion in the film.
Is our style a good fit for you?
Good question! Ideally, we’re looking to work with clients who click with our approach and style, not clients who want just any video. Generally speaking, we’re a good fit for people who are looking for:
An Unscripted Approach
We take a planned but unscripted approach. That means we’re a good fit for natural, candid feeling films, but not for scripted or rehearsed films. If you have a predetermined shot list or are hiring actors, we might not be the right company for the job.
A People-Focused Film
People come first. We’re looking for candid, genuine moments and interview-based content. That means we aren’t a good fit for product advertisements or films where humans aren’t the primary focus. Smiles, laughs, hugs, and tears - that’s what we’re here for.
A Hands-On Approach
Before we pick up our cameras, we’ll work to get to know you, your stories, and what you’re looking for in a film. This step requires time and involvement from everyone and builds a relationship of trust. This goes for weddings and business films alike!
Contact Us
We’d love to hear from you! If you’re looking to work with us on a specific type of film, please use the right contact form for your project.