Our Social Media Policy

Social media has changed a lot since we started using it. While we try to stay active on our social platforms and to stay up to date with our online communities, the reality is that managing social platforms can take away time from our other work and priorities. Moreover, the expectations placed small businesses to maintain social channels in a way that is up-to-date, immediately reactive to world events, and expertly informed on social issues is, we think, unrealistic. With those challenges in mind, we’ve created a social media policy to help guide our posts and engagements on these channels. On our social channels, we’ll follow these guiding principles:

• We want our social channels to be a safe, inclusive, welcoming place to engage clients, friends, and other local businesses. This means we don’t tolerate any hate speech or any other unsafe or unwelcome discussion. We’ll delete comments, remove posts, and report commenters when we think it’s necessary, and we won’t engage in unproductive dialogue.


• We will not engage in virtue signalling or performative posting and will leave space for experts to engage in dialogue where needed. We simply cannot adequately express our thoughts on all current and emerging global events accurately and in an informed, nuanced way on social media channels. If you want to know where we stand on an issue, please ask us. 


• On our Sustainably Wed channel, we’ll share resources, tips, and tricks for hosting sustainable events; on our Paper Heart channel, we’ll prioritize sharing films and recent projects. On both platforms, we aim to connect with others in our community and uplift others when we can.


• We’re not here to go viral. We’re posting our work in the hopes that it resonates with you, makes your day a little brighter, and spreads a little love. 


• We pre-schedule some posts; that means we’ll occasionally post at an inopportune time. While we’ll try to avoid this, sometimes posts will come out on their schedule on a day or at a time when a wedding film isn’t the right thing to post.

• We aim to showcase a diversity of people and projects in all of our posts, and to have our films represent the kind of world we want to see.

• We’re a small business, but what you see on our social channels doesn’t reflect the breadth of the work we do and the social actions we take, both in our business and in our private lives. You can check out our annual report for a high level overview of our actions, contributions, and commitments, and please ask us if you want to learn more about what we’re up to.


• We respect our clients’ rights to privacy and will not post all of our work on social media - only films that clients have given us permission to share.